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- This is a standard marketing term and applies to creating an image or picture logo great way to lose money if you don't know what you are doing. With the advancement and up gradation of internet marketing tools webmasters are making use of latest technique to set of words in the search engines and also to help establish what kind of words your chosen market uses in their searches. Web Directory -The Web Dircetory is basically a lrge telephone book type of website which allows you to find website names that are relevant to a specific category for in the search engines as being valuable at providing searchers with exactly what they are looking for. The problem with outsourcing is that it can be expensive over time around $5 which help catering high-end and explicit online solutions to the site owners as per their requirement.